January 15, 2023
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Winarch Live
Proudly Independent. Australian Owned.
With one of the country's most experienced teams, we have the proven capability to deliver dynamic solutions that create a uniquely human experience. From concept to execution, we are the people behind some of the world's most memorable experiences.
We provide end-to-end capabilities across event strategy, creative direction, infrastructure planning, logistics, safety, and onsite execution, delivering seamless outcomes for clients across government, corporate, cultural, and commercial sectors. From international festivals to civic ceremonies and brand showcases, our role is to make ambitious ideas executable; safely, efficiently, and at scale.
Winarch Live operates through a portfolio of specialist brands, Cedar Mill Events, SEAA and Wats On Events, which together, with our in house Venues team, form a national platform of industry-leading talent and operational excellence. This collective capability enables us to manage projects of significant scale and complexity, while maintaining flexibility and responsiveness throughout the process.
Backed by one of Australia’s most experienced live event teams and supported by a trusted national network, Winarch Live doesn’t just deliver events, we engineer experiences with a lasting impact.
Winarch Experience
A live entertainment platform for the origination, promotion, and ownership of premium live content.
As the content and promotion arm of the Winarch ecosystem, we originate, develop, and scale premium live entertainment properties, spanning tours, destination experiences, and large scale festivals. Acting as both producer and rights-holder, we enable creators and investors to build long-term value through structured, scalable formats.
Our capabilities span IP development, rights acquisition, event promotion, and international market expansion. We manage the entire value chain, from artist and rights-holder partnerships through promotional strategy, venue programming, production oversight, and audience delivery. Each project is structured for commercial performance, cultural relevance, and global scalability.
Winarch Experience is committed to building the next generation of live cultural assets. We invest in properties that resonate globally, scale sustainably, and create lasting creative and economic value.
Winarch Music
Shaping the future of live entertainment through strategic investment in premier venues and consumer music brands.
As part of the Winarch Group, we bring a deep commitment to the sector, combining commercial acumen with industry insight to identify and grow enduring, high-performing brands. Our approach is driven by long-term value creation, operational excellence, and a belief in the cultural significance of music.
Our portfolio includes The Guitar Lounge and Musos Corner, two of Australia’s most established and respected music retail institutions. Renowned for their heritage, expertise, and deep relationships within the music community, these institutions serve as vital access points — connecting artists, professionals, and passionate audiences.
Winarch Music is committed to expanding this platform while preserving the identity of cultural institutions, supporting the continued evolution of music culture through thoughtful investment and strategic growth.
Winarch Sport
Delivering transformative, strategic investments across the global professional sports ecosystem.
As the investment vehicle within the Winarch Group, we leverage expertise across entertainment, property and capital markets to identify and scale high-potential opportunities in franchises, leagues, broadcasting, and adjacent businesses.
We see sport as a differentiated asset class, characterised by durable revenue streams, global brand equity, and increasing investor demand. Its low correlation with traditional asset classes enhances portfolio diversification, while underlying structural shifts, such as digital transformation, evolving fan behaviour, and international expansion, create opportunities for meaningful growth.
Our long term, flexible capital approach empowers us to build enduring brands and create sustainable value. With a commitment towards innovation, we seek to incubate emerging sporting codes concepts, and unlock new markets, positioning Winarch Sport as a leader in the future of global sport.
Winarch Property
A diversified and independent long-term investor, developer, and manager of real estate properties across the industrial, tourism, retail, residential and events sectors.
We deliver commercially driven projects that add lasting value. We deliver commercially focused developments that perform across financial, functional, and social dimensions, creating lasting value and meaningful outcomes for stakeholders.
Winarch Property identifies and unlocks opportunities at any stage of the property lifecycle, managing everything from site acquisition and approvals through to construction, leasing, and ongoing asset management. Our experience spans a wide range of asset types and locations, with a proven ability to deliver in complex, high-profile environments.
With a strong portfolio of completed and active projects, we are recognised for our practical, hands-on approach and our commitment to quality, timelines, and returns. Our fully integrated delivery model ensures seamless project execution from concept to completion, backed by clear strategy, disciplined processes, and a deep understanding of market drivers.
